A recent study conducted by Google and Nielsen conducted a study which surveyed 426 consumers via a smartphone app. This app was used to track their web search activity over a two week period.
One statistic included in the study was the locations where searches were made and how search activity was affected by the location of the participants.
It was found that 77% of mobile searches happen at home or at work. What percent of conversions do you think happen within an hour of the mobile search being made? Did it have any effect on B2B searches?
Read the full article here:
77% of Mobile Searches Happen at Home or Work [Study] – Search Engine Watch (#SEW)