Dennis Crowley of Foursquare On Social Search, Platforms And Rivals

Dennis Crowley of Foursquare On Social Search, Platforms And Rivals

What exactly is Foursquare?  Are you using it for your business?

Ingrid Lunden interviewed Foursquare CEO Dennis Crowley during the Mobile World Congress in Barcelona, where he met with 33 different companies.

A few of her questions include:

1.  How much are you using check-ins as a business service, for lead generation? How is that working out?

2.  Are you looking for native device integration anywhere, along the lines of what, say, Twitter has on iOS?

3.  I’ve been thinking about how Facebook has pulled back from providing so much data to third parties that it sees as competing with it, and wonder if we might be approaching a time when developers may look elsewhere for their social graph data. Do you think you could be an alternative? Do you see yourselves as an anti-Facebook?

Read the answers to these questions plus 13 more here:
Dennis Crowley Of Foursquare On Social Search, Platforms And Rivals | TechCrunch

YouTube Is the Ultimate Social Media Time Suck

YouTube Is the Ultimate Social Media Time Suck

How much time do YOU spend on YouTube each day?

This comic strip pokes fun at the power of YouTube and how addicted users can be when it comes to uploading content to YouTube.

Just over seventy hours worth of content are uploaded to YouTube every minute according to research, and the author of the comic begs the question of what others can be doing with their lives?

Read the full article here:
YouTube Is the Ultimate Social Media Time Suck [SUNDAY COMICS]

2 Deceiving Facebook Insights Metrics

2 Deceiving Facebook Insights Metrics

Facebook Insights is an amazing tool that is used by Facebook Page administrators to see the popularity of their page.

However, their are numerous metrics in Facebook Insights that can be misleading.  It is important to make sure you understand what each means, to ensure you are understanding your Facebook Page metrics correctly.

Read the full article here:
2 Deceiving Facebook Insights Metrics – Search Engine Watch (#SEW)

Google+: A Quick Start Guide

Google+: A Quick Start Guide

Google’s Executive Chairman Eric Schmidt makes the following statement in his upcoming book:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

What “verified online profile” is he referring to?  Google+!

Have you set up your Google+ profile yet?  This Quick Start Guide will get you started… or help you make your current profile more effective.

Read the full article here:
Google+: A Quick Start Guide – Search Engine Watch (#SEW)

77% Of Mobile Searches Happen At Home Or Work

77% Of Mobile Searches Happen At Home Or Work

A recent study conducted by Google and Nielsen conducted a study which surveyed 426 consumers via a smartphone app.  This app was used to track their web search activity over a two week period.

One statistic included in the study was the locations where searches were made and how search activity was affected by the location of the participants.

It was found that 77% of mobile searches happen at home or at work.  What percent of conversions do you think happen within an hour of the mobile search being made?  Did it have any effect on B2B searches?

Read the full article here:
77% of Mobile Searches Happen at Home or Work [Study] – Search Engine Watch (#SEW)