Three top line search marketing resolution for 2013
This article starts out with a great line “the beauty of working in the digital marketing industry is that it is difficult to get bored”. This is so true. Here is a quick breakdown of the three top line search marketing resolutions.
- Prioritize budget effectively
- Look below the surface
- Evaluate success
Reading this article you will get a more in-depth understanding of what these three marketing resolutions really are. One of the readers state that the days of easy games are over and takes more hard work and discipline to move forward. Excellent choice of words.
The original article was written December 13, 2012 by George Michie. below is a link that will take you directly to the original.
Hot & Cold Trends in Search Going Into 2012
This is a very interesting article pertaining to “Search”. Its a little lengthily however it does have a lot of information and a lot of the article are graphs and snapshots. Here are a couple of facts right in the beginning that stood like a sore thumb in my opinion.
- 66% of marketers’ budgets grew in the last 12 months (a quarter of those by more than 25%)
- 6 out of 10 marketers intend to grow SEO headcount in 2013
- 16% of organizations now have Search in its own dedicated department
- SEO jobs advertised online increased by 24% in 2012, and the number of professionals on Linked-In increased by 112%
Heres a complete list of stats that are covered.
- Recognition Of The Natural Search Opportunity
- Exact Match Keyword / Anchor Text
- Content Marketing
- Thin Content / Bad Guest Posts
- Big Data Mashup
- [Not Provided]
- Link Earning
- Link Building
- Enhanced Search Results
If you would like to see the entire article (which I do recommend) simply go here.
Email Marketing 101, that’s what I’m calling this particular article that I came across (and spent quite sometime going through). This is a cross between an “Interview”, “Seminar” and “Training Session”.
We are going to get into making your emails more social and personal. Even if you are not into marketing you have to know by now that its easy to plop someones name on an email. This is NOT a personalized email. If your going to do email marketing then you need to take a closer look at your customers. Look at their history, buying trends and last transaction with you. Utilize that information to make your emails more personalized.
Take a look at the following page especially if you are doing any kind of email marketing or customer surveys. The more you put into this, the more you will get out of it. Trust me, its been proven!
Email Marketing Done Right: Finding Its Place in Your Digital Strategy and Using Data to Personalize the Experience
Keeping in contact with your customers is an important part of being a success on the web. Any good SEO specialist will tell you that you have to email your customers every once and awhile, just to keep them interested in your business. The question then revolves around how often you should email your customers. You want to talk to them enough to make them think of you, but you don’t want to come across as an insincere business just looking to advertise. If you have been trying to find the secret to this delicate balance, look no further. Here are some tips to help you email your customers in just the right way.
Different Times for Different Sites
Every site is a little different when it comes to email marketing, so it is hard to say an exact amount of emails you need to send to your customers. If you run a couponing site that people look at regularly, you may want to send emails out every day. If you run an online auction site, you may just send an email once a week with the hottest upcoming auctions. You have to think about how often people are actually going to want to hear from you and try to work within those parameters. That way you respond to audience needs without stalking the people that support your business.
Content for Emails
In terms of what you should put in your emails, that depends on what you want them to achieve. Most businesses will include information about promotions they are running, but some of them will offer helpful tips or tricks that people could use in relation to the business. If you run a site selling laundry detergent, you may send out emails with coupons, cleaning tips, and sales. You just have to think about what your customers would want to read about – what will compel them to open an email you send them?
If you can structure the emailing for your web marketing correctly, you will have a much better chance at seeing success with it. You can do a lot with emails, but you have to make sure you use them in the right ways. Make sure you don’t do anything that comes across as spam, as that will make your customers filter out your emails for good. Reach out without strangling them, and you should be good to go.