Here is a great post titled “Content, PPC & SEO: New Year, New Tricks”.
They are recommending that in 2013 focus on “digital”. Digital as in “digital marketing”. One headline in the post that I love is “content: create once, publish everywhere”. This is so true, you don’t print up one business card and handed out, just like you wouldn’t print up one brochure for your business.
Also recommended for the new year is if you’re doing any ad campaigns check your CPC (Cost Per Click) and get rid of the campaigns that are not producing. Monitor your campaigns even closer and perhaps make newer campaigns and tweak them along the way. Only reinvest money into the campaign’s that are producing.
Take the time and read through this article. There’s not a lot of new stuff, however it does focus on the basics and emphasizes what we should really be paying attention to.