Email Marketing 101, that’s what I’m calling this particular article that I came across (and spent quite sometime going through).  This is a cross between an “Interview”, “Seminar” and “Training Session”.

We are going to get into making your emails more social and personal.  Even if you are not into marketing you have to know by now that its easy to plop someones name on an email.  This is NOT a personalized email.  If your going to do email marketing then you need to take a closer look at your customers.  Look at their history, buying trends and last transaction with you.  Utilize that information to make your emails more personalized.

Take a look at the following page especially if you are doing any kind of email marketing or customer surveys. The more you put into this, the more you will get out of it.  Trust me, its been proven!

Email Marketing Done Right: Finding Its Place in Your Digital Strategy and Using Data to Personalize the Experience