Google’s Executive Chairman Eric Schmidt makes the following statement in his upcoming book:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

What “verified online profile” is he referring to?  Google+!

Have you set up your Google+ profile yet?  This Quick Start Guide will get you started… or help you make your current profile more effective.

Read the full article here:
Google+: A Quick Start Guide – Search Engine Watch (#SEW)