Keeping in contact with your customers is an important part of being a success on the web. Any good SEO specialist will tell you that you have to email your customers every once and awhile, just to keep them interested in your business. The question then revolves around how often you should email your customers. You want to talk to them enough to make them think of you, but you don’t want to come across as an insincere business just looking to advertise. If you have been trying to find the secret to this delicate balance, look no further. Here are some tips to help you email your customers in just the right way.

Different Times for Different Sites

Every site is a little different when it comes to email marketing, so it is hard to say an exact amount of emails you need to send to your customers. If you run a couponing site that people look at regularly, you may want to send emails out every day. If you run an online auction site, you may just send an email once a week with the hottest upcoming auctions. You have to think about how often people are actually going to want to hear from you and try to work within those parameters. That way you respond to audience needs without stalking the people that support your business.

Content for Emails

In terms of what you should put in your emails, that depends on what you want them to achieve. Most businesses will include information about promotions they are running, but some of them will offer helpful tips or tricks that people could use in relation to the business. If you run a site selling laundry detergent, you may send out emails with coupons, cleaning tips, and sales. You just have to think about what your customers would want to read about – what will compel them to open an email you send them?

If you can structure the emailing for your web marketing correctly, you will have a much better chance at seeing success with it. You can do a lot with emails, but you have to make sure you use them in the right ways. Make sure you don’t do anything that comes across as spam, as that will make your customers filter out your emails for good. Reach out without strangling them, and you should be good to go.