YouTube Is the Ultimate Social Media Time Suck

YouTube Is the Ultimate Social Media Time Suck

How much time do YOU spend on YouTube each day?

This comic strip pokes fun at the power of YouTube and how addicted users can be when it comes to uploading content to YouTube.

Just over seventy hours worth of content are uploaded to YouTube every minute according to research, and the author of the comic begs the question of what others can be doing with their lives?

Read the full article here:
YouTube Is the Ultimate Social Media Time Suck [SUNDAY COMICS]

2 Deceiving Facebook Insights Metrics

2 Deceiving Facebook Insights Metrics

Facebook Insights is an amazing tool that is used by Facebook Page administrators to see the popularity of their page.

However, their are numerous metrics in Facebook Insights that can be misleading.  It is important to make sure you understand what each means, to ensure you are understanding your Facebook Page metrics correctly.

Read the full article here:
2 Deceiving Facebook Insights Metrics – Search Engine Watch (#SEW)

77% Of Mobile Searches Happen At Home Or Work

77% Of Mobile Searches Happen At Home Or Work

A recent study conducted by Google and Nielsen conducted a study which surveyed 426 consumers via a smartphone app.  This app was used to track their web search activity over a two week period.

One statistic included in the study was the locations where searches were made and how search activity was affected by the location of the participants.

It was found that 77% of mobile searches happen at home or at work.  What percent of conversions do you think happen within an hour of the mobile search being made?  Did it have any effect on B2B searches?

Read the full article here:
77% of Mobile Searches Happen at Home or Work [Study] – Search Engine Watch (#SEW)

3 Reasons You Shouldn’t Turn Off Paid Search

3 Reasons You Shouldn’t Turn Off Paid Search

A Harvard Business Review article entitled “Did eBay Just Prove That Paid Search Ads Don’t Work?” has prompted a debate on the topic and has also resulted in these three reasons why you should not turn off your paid search.

Do you agree?

Should you stop running your paid search campaigns?  Or do you think you should continue?

Read the full article here:
3 Reasons You Shouldn’t Turn Off Paid Search – Search Engine Watch (#SEW)

10 Rules Of Mobile Etiquette For Small Businesses

10 Rules Of Mobile Etiquette For Small Businesses

Judi Hembrough from the Plantronics Corporation has created a list of “10 Rules of Mobile Etiquette for Small Businesses”.  These are very important practices for all business owners to implement.

Do you follow her first three rules?

1.  Move 10 feet away if you must take a call.

2.  Avoid checking that smart phone in meetings?

3.  Return calls within 24 hours.

You won’t want to miss the next seven, which are listed in the article below.

Read the full article here:
10 Rules of Mobile Etiquette for Small Businesses

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex

Users of Twitter’s self-serve advertising service can now advertise in two new ways, based on Interest and device.

Users can be targeted based on who they are following as 350 specified categories of interest. If you’re a golf shop owner, you might want to target users with the same interests as those who follow  a famous golfer, like Tiger Woods.

Ads can also be limited to certain devices, such as iPhone, Android, or desktop computer, or targeted to men or women.

Read the full article here:
Twitter Now Lets Its Self-Service Advertisers Access Advanced Campaign Tools, Target Based On Interests, Device Or Sex | TechCrunch