What’s My Brand Identity and How Do I Communicate It?
Your brand is the identity of your company! It’s basically how your customers see your company and associate the items that you sell to your company. Your brand is almost a representation of your business actions.
Below is a link to a great article on branding and how to identify your brand or even how to create your company’s brand. Basically it all comes down to research. Some of the research tools suggested are:
Taken right from the article “the positive feedback may serve as a foundation for key messages about your brand identity. If people continuously see your company has warm and friendly, then that must be one of the things your brand stands for.”
Below is a link to the entire article on company branding. If you are a online company I highly recommend reading this article.